Who I am
About me
I'm Vincent Tay. For fifteen years I've been responsible for whether people find things: at a design agency I co-founded (clients included Swarovski, Renault, Microsoft and F1 Singapore), in-house at an SGX-listed group, and at my own company in Tokyo, built to a team of ten. Now I make sure AI assistants find and quote the businesses I work with.
What have I done?
- Bachelor of Design, then an MSc in Marketing from University College Dublin. The combination is the point: design training for how information is structured, marketing for what it has to achieve
- Co-founded a design agency. Brand and campaign work for Swarovski, Renault, Microsoft and F1 Singapore
- Marketing manager in-house, in education and at an SGX-listed oil and gas services group. Grew enrolment from 800 to 1,200 students
- Founded and ran a company in Tokyo, building the brand and leading a team of ten in a market where I started with no network
- Built fxstrength.org to 2,900+ users across 94 countries, entirely through organic discovery
Why is this a marketing problem?
Getting quoted by an AI assistant is a content and positioning problem wearing technical clothes. The technical half is a short checklist: let the crawlers in, put the facts in HTML, add structured data that matches the page. The hard half is knowing what your buyers actually ask, and writing answers specific enough to be worth quoting. That's been my job description for fifteen years.
I work hands-on: in the CMS, in the HTML, and in specifications precise enough for a developer to implement without a meeting.
What did I prove on my own site?
fxstrength.org is where I tested all of this before selling it. In 75 days Bing recorded 19,901 citations of it in AI answers, against 130 impressions in Google's AI Overviews over a near-identical window. From July to October 2026, ChatGPT sent it about twice as many visitors as Google and Bing organic search combined. Every figure comes from exports I can show you.
How do I work?
- You work with me directly. The person who runs your check is the person who writes your monthly report
- I report what the numbers say, including the months they don't move
- No guaranteed percentages on things Google and the model providers control
- I use AI in research and drafting, and verify every factual claim by hand